Service Encounter
(서비스접점) 개방적 분위기(주방과 홀이 함께 위치)
친절한 환영과 배웅
철저한 인사 교육
Quality
(품질) Just in time 재고관리 시스템으로 신선도 유지
Managing Capacity and Demand
(서비스능력 및 수요관리) 철저한 고객정보 분석 및 정보처리 수요에 공급 가능
Information
(정보) 고객과 밀접한
Service Management)는 오늘날 서비스산업의 발전을 설명하는 대표적인 용어로 사용되고 있다. 이는 탁월한 기업의 서비스품질이 서비스를 제공하는 기업의 경쟁우위와 경제적인 성공에서 핵심적인 요인이라는 것을 구체화 해주는 것이며, 서비스품질이 기업의 성공적인 수익성을 보장해 주는 가장 유력한
Service
Marketing and Sales
STP
The French perfume market was mainly composed of highly priced perfume such as Dior and Chanel. There was no definite brand that quenched the thirst of women who preferred medium priced perfumes due to their affordability. Therefore, Lolita Lempicka’s mainly targeted women in their 20s and 30s who were capable of purchasing medium priced perfumes. It posi
to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time delivery check system
Happy call and SMS service
Make efficient service performing and service communication in moment of service encounter
Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses